Brand Positioning

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Ishu is a technology infused fashion brand that launched the worlds first anti-paparazzi scarf which gained instant recognition through major fashion and technology publications and went viral in 2016 when celebrities started to black out when photographers were trying to take unwanted photographs. Ishu needed a social video campaign to reflect their new product offerings and the opening of the flagship store in London. They also wanted to capture the signature fashion differentiator of their product: The Ishu Anti-Paparazzi Scarf.

Our Team, designed and developed videos for Facebook and Instagram that were both functional and engaging which promoted their new products at the forefront. We created fun animations and GIFS to show each products unique anti flash technology and functionality. Post-launch, Future™ rolled out our support services which included Blogging, Social media management, email marketing to ensure the new products and official London store made a wave in Ishu’s global market. The end result was dynamic visuals and creative animations throughout the campaign which helped the end user see the dramatic effects of anti-flash technology while drawing organic traffic towards the website.


  • creative
  • lead get strategy
  • motion design
  • social media advertising
  • content creation
  • email marketing
  • 3D design
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We analyse your website, brand, audience and your industry to gain insight and find opportunities. Our comprehensive understanding of the latest trends, and predictions for future trends, allow us to develop a strategy that’s always one step ahead. You could describe our team as a grounded bunch of daydreamers. Here at Future™, calling someone a dreamer is a compliment of the highest calibre. We encourage immersion in the imagination because that’s where we find the very best ideas. The combination of a well-thought-out plan of action and bold imagination with a well-designed marketing campaign will always turn heads. We make sure that your business gets seen by the right people at the right time, creating long-lasting and ever-present relationships between your brand and audience. Future is an independent creative studio, transforming the world's most ambitious brands by doing things differently. Driven as much by creative inspiration as we are insight, our work seamlessly spans the digital and physical worlds. Helping brands forge deeper, more meaningful connections with the people who matter.