Bide and Fecht
Bide & Fecht (ʙᴀʜʏᴅ & ғɛxᴛ) is a sustainability-conscious daywear label, producing premium quality garments, keeping things ethical, sustainable and staying kind to the environment.
Only using organic cotton, because it grows slower and in a more natural way, which results in a softer touch, rather than products made from synthetics like polyester fibres. All of the products are made in a renewable energy-powered factory. During the print process the ink is printed directly onto the fabric so it is totally wasteless and doesn't require washing off, as part of a connected system to find positive solutions and minimise waste. The inks used meet the GOTS certification standards and contain no animal derived products.
The name 'Bide & Fecht' derives from the Gordon clan of Scotland. An adjective of the clan motto of 'Bydand' directly translate as 'To Remain', in an admirable, trustworthy and honourable fashion.
Bide & Fecht is the foundation of that motto, of which there is a deeper meaning, to 'Stand & Fight', as in bravery, regardless of the opposition; to be prepared to stand for what you believe, to accept responsibility, act upon and defend It.
- Brand Identity