Bide and Fecht

Bide and Fecht

Brand Launch

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Bide & Fecht (ʙᴀʜʏᴅ & ғɛxᴛ) is a sustainability-conscious daywear label, producing premium quality garments, keeping things ethical, sustainable and staying kind to the environment.

Only using organic cotton, because it grows slower and in a more natural way, which results in a softer touch, rather than products made from synthetics like polyester fibres. All of the products are made in a renewable energy-powered factory. During the print process the ink is printed directly onto the fabric so it is totally wasteless and doesn't require washing off, as part of a connected system to find positive solutions and minimise waste. The inks used meet the GOTS certification standards and contain no animal derived products.

The name 'Bide & Fecht' derives from the Gordon clan of Scotland. An adjective of the clan motto of 'Bydand' directly translate as 'To Remain', in an admirable, trustworthy and honourable fashion.

Bide & Fecht is the foundation of that motto, of which there is a deeper meaning, to 'Stand & Fight', as in bravery, regardless of the opposition; to be prepared to stand for what you believe, to accept responsibility, act upon and defend It.

Services

  • Brand Identity
  • Photography
  • Strategy
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We analyse your website, brand, audience and your industry to gain insight and find opportunities. Our comprehensive understanding of the latest trends, and predictions for future trends, allow us to develop a strategy that’s always one step ahead. You could describe our team as a grounded bunch of daydreamers. Here at Future™, calling someone a dreamer is a compliment of the highest calibre. We encourage immersion in the imagination because that’s where we find the very best ideas. The combination of a well-thought-out plan of action and bold imagination with a well-designed marketing campaign will always turn heads. We make sure that your business gets seen by the right people at the right time, creating long-lasting and ever-present relationships between your brand and audience. Future is an independent creative studio, transforming the world's most ambitious brands by doing things differently. Driven as much by creative inspiration as we are insight, our work seamlessly spans the digital and physical worlds. Helping brands forge deeper, more meaningful connections with the people who matter.